Blog Post


  • 01 May 2020 2:25 PM | Ron Wynn (Administrator)

    Among the many services and areas of expertise that are available in the Eu Network, none are more essential to success in our view than having a strong image and presence. That is very difficult without a good media kit. We have compiled some ideas and suggestions that we feel should be in any good media kit for a topflight business or organization.

    Media Kit

    I - Introduction

    In today's highly competitive environment, it is viral for any organization, company or business to differentiate themselves from others. Being able to immediately identify and emphasize your specialties, areas of expertise, past successful experiences, and plans to ensure future success are all critical to enjoying consistent progress.

    Everything Underground offers high quality, distinctive media services, one of which is the preparation of a media kit that will fully define and cite the reasons why your firm or organization should be chosen for key assignments and important jobs.

    II - Essential items

    A - Bio

    B - Business/Organizational profile

    C - List of prior successes/clients

    D - Profile photo

    A. - Bio

    A well written, concise, comprehensive bio provides potential clients with enough information to know who you are, why you're in business, and what you hope to accomplish. You can include enough biographical detail to highlight whatever personal details you feel are relevant, while omitting anything you consider invasive or unimportant.

    B. - Business/Organizational profile

    Here's where you briefly describe what you do, who you serve, your objectives, philosophy, in short all the things about your business or operation you feel a client should know.

    C - List of prior clients/accomplishments

    This provides a guide to past achievements, and can double as a set of references.

    D - Profile photo

    This was widely considered an optional feature In the past, but today folks definitely prefer to see potential new clients. The photo can include as many or few key people in your company as desired. Video presentations are also now often being substituted for still photographs.

    III - Optional items

    A. - Awards/Citations

    B. - List of planned future objectives/goals

    C. - Closing statement

    A. - Awards/Citations

    If you've won any local, regional. or national awards or citations, you can include them in your media kit. Some companies are reluctant to disclose this, while others make it part of their advertising campaigns, but it's strictly a matter of choice.

    B. -- List of planned future objectives/goals

    Some ambitious companies and/or individuals like to include things they hope to accomplish, or ideas and objectives they're pursuing. Others see this as prematurely disclosing company strategy. But it can also be touted as examples of visionary thinking.

    C - Closing statement

    This can be an additional appeal for your company to be selected, thanks for consideration, last minute reflections, or a combination of all three. It's not essential to include it, but it can be a good way to make a few last minute points, plus leave a good final impression.

    Everything Underground hopes that you will recognize the value of having a superior media kit. We're living in uncertain times and an age where image and brand are frequently the most important things in terms of expanding or restricting overall productivity. We urge you to take full advantage of our services. We can provide you with any version or variation of a media kit, a basic one with just the essential items or a more expanded one.

    We also offer other media services. Please feel free to contact us at everythingunderground.com for a more detailed list of our additional services, or contact us directly at 317-958-3876 ( International +1-317-956-4876). We thank you in advance for your consideration.


  • 01 May 2020 2:19 PM | Ron Wynn (Administrator)

    Everything Underground's Trailblazer Retrospectives

    By Ron Wynn

    Everything Underground launches a new monthly series of articles saluting some of our past Trailblazer Awards winners. These are people who've made giant strides and major contributions in various communities for decades, and are inspirations to many.

    Yet they have seldom received the praise and recognition they deserve. We'll present both biographical sketches and let them speak about their experiences and motivations. It's a chance to get a closer look at some amazing people and get ready for the 2021 Trailblazer Awards as well.

    Our first profile is on Commissioner Maida Coleman, a highly respected and admired resident of Missouri.

    Maida Coleman

    Public service has been the driving force in Maida Coleman's distinguished career, She was born in the small southeastern Missouri town of Sikeston Her background includes growing up in a four-room home with an outhouse, one she now jokingly claims was the best outhouse around. Commissioner Coleman labeled it "The talk of the town. It was a two seater with a concrete floor." Her grandmother hung a mirror in it and added a picture of flowers. During her youth Ms. Coleman chopped and picked cotton, starting at age 12.

    But a thirst for knowledge led her to excel in school. She became one of Sikeston High School’s first Black cheerleaders, and the first member of her family to attend college. After college came marriage and divorce, followed by a period of personal struggle. Those times included living in public housing, receiving welfare and food stamps (then called Aid to Families with Dependent Children (AFDC). At the time, meeting the poverty standards enabled her children to qualify for the school's free lunch program.

    But through this period, Commissioner Coleman never lost faith in herself, nor wavered in her desire and determination to achieve and work on behalf of others. She eventually earned a B.A. degree in journalism from Lincoln University in Jefferson City and later was awarded a Doctor of Humane Letters Degree from Harris-Stowe State University in St. Louis.

    From 2001-2009,  she served as a State Representative and State Senator from St. Louis. Commissioner Coleman was the first Black woman in state history to serve as Senate Minority Leader. During her tenure she sponsored the Hot Weather Law. This prevents utility companies from disconnecting cooling-related service for residential customers during extreme summer weather. She also sponsored legislation that became law to protect children from lead poisoning.

    Maida Coleman was appointed to the Missouri Public Service Commission (MPSC) in August 2015. Her expertise has been utilized in several capacities She is Chair of the National Association of Regulatory Utility Commissioners (NARUC) Committee on Consumers and the Public Interest. She also serves on NARUC’s Board of Directors, NARUC’s Broadband Access Task Force, and on the Telecommunications and Supplier and Workforce Diversity Committees.

    Commissioner Coleman is also a member of NARUC and the U.S. Department of Energy’s Natural Gas Infrastructure Modernization Partnership. In addition, Commissioner Coleman is a member of the Critical Consumer Issues Forum Advisory Committee, and the Center for Public Utilities Advisory Council.

    She regularly moderates and speaks at numerous community and energy regulatory events. Commissioner Coleman also facilitated a workshop for the United States Agency for International Development Ethiopia Energy Regulatory Partnership in Addis Ababa, Ethiopia, and a Peer Review on Emergency Preparedness and Public Consultation in Colombo, Sri Lanka. She is a guest columnist for the St. Louis County Community News.

    Commissioner Coleman has held management level positions at the Missouri Secretary of State and the St. Louis Housing Authority. She is a former member of the Board of Directors of Heat-Up/Cool-Down St. Louis. Prior to her appointment, Commissioner Coleman was Director of the Missouri Office of Community Engagement.

    She previously served as Executive Director of the Missouri Workforce Investment Board at the Department of Economic Development, and in a leadership role at the Missouri Department of Labor.

    Commissioner Coleman graciously took time from her busy schedule recently for an interview with Everything Underground. Her responses are  quotation marks.

    1. What initially got you interested in public service?

    "I’ve always wanted to serve others. It was instilled in me as a child when my mom gave me the responsibility to pick up trash in our neighborhood. A  State Representative convinced me to get involved in local politics. Through political interactions I discovered that the use of common sense was lacking in our elected officials when it came to making laws. That motivated me to run for public office to offer real help to those in need. I wanted someone like me, to represent me."

    2. What do you consider the toughest challenges that you face?

    "The nonchalant attitude that people have toward others. The inability of people to care about, and for, their fellow man. This keeps certain citizens down and creates an attitude of superiority by others."

    3. Did you ever envision yourself in the position that you now hold?

    "I thought I would teach or write books. However, I am thankful for every position I’ve ever held as most every one of them has allowed me to help people. I see service as my calling."

    4. Who were some of the people you consider role models and/or mentors.

    "I have been fortunate to be the descendent of amazing women. Both of my grandmothers, and my mother, were strong role models. My maternal grandmother became a widow at a young age, left to raise four children alone. A great cook with impressive common sense, she parlayed her skills into opening a restaurant to support her children and became a successful businesswoman. From her I gained a sense of independence and strength."

    "My paternal grandmother lived to 103, and was the wise, affectionate mother of nine (9). Always eager to help others, she volunteered often in her church and community. She instilled in me the desire to be there for others."

    "My mother endured much for her eight (8) children. She taught me about commitment and sacrifice."

    5. What do you consider some of your greatest accomplishments?

    "In 2006 Missouri had the third-highest number of heat related deaths in the nation. Only the desert states of Arizona and Nevada had more. These senseless deaths are unacceptable. As State Senator I passed legislation that saves lives - The Hot Weather Rule. This law prevents utility companies from disconnecting residential services during summer weather extremes."

    "I get a deep sense of satisfaction for passing the Returning Heroes’ Education Act. This measure limits the tuition that may be charged by higher education institutions to certain combat veterans. It requires all Missouri higher education institutions that receive state funding to limit the tuition charged to combat veterans to $50 per credit hour. This law ensures that when our veterans return home from war, they have the opportunity to get an education."

    "And, I was twice elected Senate Minority Leader, Missouri’s first woman and African-American to serve in this position."

    6. As you look back over your career, what do you consider some of the most positive changes you've seen in society?

    "Technological advances have been a blessing and a curse to society. Workplace productivity has increased but at what cost? Some employees are never without their work cellphone and they constantly check their emails. While lives have been enhanced, as we now have the world at our fingertips, life is also more stressful."

    7. What are some things that haven't changed enough in your view?

    "Acrimonious behaviors in numerous areas of society to include racial disharmony and ongoing discrimination, a disregard for the needs of the poor, lack of respect and care for the homeless, the destruction of our neighborhoods through gun violence, and the failure to protect and support society’s children."

    8. What advice would you give to aspiring young people regarding careers in public service?

    "Public Service is an honorable profession and in need of honorable people. There is room for those whose mission is to work on behalf of mankind. Determine who you are as a person and the reason you desire to serve. Start by getting involved in your local politics."

    9. What are some of the key issues that you see facing Black communities in the coming years?

    "The continued lack of access to healthcare, jobs and high performing schools."

    10. Do you think moving forward that the Coronvirus/Covid-19 pandemic will fundamentally change things in our society in either a good or bad way?

    "Definitely it will, and I believe in a positive way. While I don’t think things will ever completely go back to being the same, I believe a new normal will be in play that will benefit the entire world. My hope is that people will take what they learned about themselves in solitude and use it to their advantage while finding ways to help others."

    11. Finally, do you consider yourself an optimist or pessimist, and what future final things would you like to accomplish?

    "I am such an optimist! All my life I’ve believed that good overcomes evil, that the “sun will come out, tomorrow”, that everyday will be a beautiful one - no matter the weather, and of course the optimist mantra...the glass is half full (smile). My ultimate goal is to finish one of the books I’m writing. Alas, however; I am a professional procrastinator, it seems, in my personal life."


  • 28 Apr 2020 8:18 PM | Anonymous

    We transform the one-dimensional into immersive brand narratives - unlocking new opportunities for growth and becoming a leader in your market. By leveraging effective content marketing, storytelling, social media posting, and influencer relationship building, we’re able to help you pave a fresh path forward so you can snatch attention, create authority, and drive revenue to your product or service.

    Here’s how it works: First, we talk with you one on one to assess your needs, afterwards, we help you create a strategic plan of action to increase your profits right away. Your memberhip includes just some of the following...

    ✓ Blog Advertising, Pod-cast booking & Book Reviews that get you the attention necessary to grow a steady customer base

    ✓ Exclusive Networking - direct actionable advice advice that will allow you to start contacting influential people today

    ✓ Selling your product in our high-traffic, high-conversion EU store that lets you dominate niche markets without having to deal with the competition on other e-commerce platforms

    ✓ Training & Live Meetings to identify pain points and exponentially grow your results You gain immediate access to our network of mentors and coaches that teach you step-by-step how to start making huge marketing breakthroughs for the product or service you provide.


    If you’re ready to start generating leads and making massive profit, then now’s the time to join

  • 25 Apr 2020 11:53 AM | Anonymous

    Everything Underground Presents Boss Up Business and Entertainment Conference. This marketing package is an exclusive package for new or renewing members.


    https://www.youtube.com/watch?v=xQXXbG1EVFE

  • 25 Apr 2020 7:57 AM | Anonymous

    What an HONOR it was to be selected to present the #Gospel/Entertainment #TRAILBLAZER Award to Dr. Dr. Bobby Jones. He is an #AMAZING Man that continues to empower and educate! As I prepared for my task, I was ever so #Humbled by the accomplishment of this man! Lashell Buildsteam what a tremendously important event! Our community appreciates you!
    BTW: If you are wondering why "Dr. Dr. Bobby Jones; please read below to be AMAZED! #Legendsrighthereamongus#Nashvillesfinest #BobbyJones

    Dr. BOBBY JONES IS AN AMAZING EXAMPLE OF EXCELLENCE AND PERSEVERANCE - TRAILBLAZING THROUGH THE ENTERTAINMENT INDUSTRY.
    HE IMPRESSIVELY GRATUATED FROM HIGH SCHOOL AT THE AGE OF 15, AND TENNESSEE STATE UNIVERSITY AT THE AGE OF 19 RECEIVING HIS DEGREE IN ELEMENTARY EDUCATION. DR. JONES WENT ON TO RECEIVE A MASTERS OF EDUCATION DEGREE AS WELL AS A DOCTORATE OF EDUCATION FROM VANDERBILT UNIVERSITY AND ANOTHER DOCTORATE DEGREE IN THEOLOGY FROM PAYNES THEOLOGICAL SEMINARY.

    SO ACTUALLY HE IS DR. - DR. BOBBY JONES.

    WHAT AN AMAZING EXAMPLE!

    HIS LIST OF PROFESSIONAL ACCOMPLISHMENTS INCLUDE:

    - SERVING AS A PUBLIC SCHOOL EDUCATOR IN ST LOUIS MS. AND NASHVILLE TN BEFORE HE BEGAN INSTRUCTING AT TENNESSEE STATE UNIVERSITY.

    - DR. JONES WAS ALSO INFLUENTIAL IN DEVELOPING THE ORIGINAL BLACK EXPO IN NASHVILLE
    - HE ENTERED INTO THE TELEVISION INDUSTRY IN 1976. SOME OF HIS FIRST SHOWS WERE - THE BOBBY JONES GOSPEL SHOW AND BOBBY JONES’ WORLD, A MAGAZINE STYLE TELEVISION SHOW.
    - IN 1980 B E T PREMIERED THE BOBBY JONES GOSPEL SHOW WHICH IS THE LONGEST CONTINUOUSLY RUNNING ORIGINAL SERIES ON CABLE TV. WHAT AN AMAZING ACCOMPLISHMENT!

    - DR. JONES TELEVISION PRODUCTION LIST ADDITIONALLY INCLUDE:

    The Word Network’s "Bobby Jones Gospel Classics" and "Bobby Jones Presents,”


    BET Gospel Network’s "Let's Talk Church,”

    The Gospel Channel’s - “Gospel (VIN-YETS )Vignettes” and “Bobby Jones Next Generation”

    He has also hosted “The Bobby Jones Radio Show” and “The Bobby Jones Gospel Countdown,”

    DR. Jones has toured with the musical group, New Life; AND serves as the founder and overseer of The Nashville Super Choir;

    “The Dr. Bobby Jones International Gospel Industry Retreat.” was hosted by Dr. Jones for 24 years.

    AWARDS THAT DR JONES HAVE RECEIVED INCLUDE:

    A Grammy Award

    A Dove Award,

    three Stellar Awards,

    three Trumpet Awards,

    and a presidential commendation from FORMER President George W. Bush.

    FOR ME, HIS BIGGEST ACCOMPLISHMENT IS HIS RETIREMENT FROM THE DR BOBBY JONES GOSPEL SHOW. IT TAKES WISDOM, TO MAKE DIFFICULT CHOICES - AND THAT IS WHAT HE IS…. A MAN OF WISDOM. After fulfilling God’s commission, Dr. Jones HAS stepped away from the BET Sunday Morning Gospel platform.

    NOT ONLY DID HE RETIRE, HE PLANNED HIS EXIT. HIS FINAL TAPED SHOWS INCLUDE SPECIAL GUEST LIKE KIRK FRANKLIN, VICKIE WINANS, LEANDRIA JOHNSON, AND A LONG LIST OF GOSPEL SUPERSTARS. WHAT I LOVE MOST ABOUT DR JONES IS THAT HE NEVER FORGOT ABOUT THE PROCESS. THE PROCESS THAT MUST BE ENDURED BEFORE SUCCESS. HE CONSISTENTLY ELEVATES NEW, UN HEARD OF TALENT BY SHOWCASING THE BEST.

    I COULD GO ON AND ON ABOUT THIS TRAILBLAZER. WHAT AN HONOR THIS IS.


    PLEASE GET ON YOUR FEET AND UNITE TO HONOR THIS MUSIC INDUSTRY TRAILBLAZER - DR. BOBBY JONES

    NailEd It Empowerment is a company that I founded in 2018. We share systems and strategies to obtain success and live the life that you desire. We provide coaching, mastermind groups, webinars and training to achieve my personal mission to positively impact the world one manicure at a time.

    Angel Hicks

  • 24 Apr 2020 2:45 PM | Anonymous

    Strategic Marketing Plan


    Where is Your Business Today, And Where Will You Get To Tomorrow?


    For businesses of all sizes, marketing is the critical ingredient to make sure that you are engaging with all your customers. 


    A written marketing plan will allow you to optimize your valuable marketing resources, budget, and time. Having a well-structured and planned marketing strategy will keep your marketing focused, so that you will stay on course towards your business goals rather than chasing trends.


    It is important to know which aspects of your marketing are working for you, and those that are having less impact. This way, you can reallocate resources and budget to get a greater return. Making such measurements has never been easier, with built-in metrics available on the majority of online marketing platforms.


    Everything Underground has developed a brief and easy-to-use questionnaire to assist you in developing an effective marketing plan. The questionnaire consists mostly of Yes/No answers. It also includes a marketing checklist to help keep you on track, making sure you utilize all appropriate marketing channels.


    Remember, your marketing plan is a roadmap to success and financial independence. Start off on that journey today, by filling out a Everything Underground questionnaire.


    .


    https://www.youtube.com/watch?v=gLeqYNxx0m4

    #videomarketing #marketing #digitalmarketing #video #videoproduction #socialmediamarketing #contentmarketing #videomarketingtips #socialmedia #onlinemarketing #branding #marketingdigital #youtube #advertising #videocontent #videography #videographer #entrepreneur #business #videomaker #marketingtips #smallbusiness #marketingstrategy #corporatevideo #filmmaking #videomarketingstrategy #behindthescene

  • 23 Apr 2020 12:21 PM | Anonymous

    We create high-quality professional logo animation produced for your brand.

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  • 23 Apr 2020 12:13 PM | Anonymous

    The Boss Up conference started because we recognized there was little or no intercultural learning experiences for entrepreneurs.

    https://www.youtube.com/watch?v=B0Ft0cFa6Lw

    #bossup #entertainmentconference  #business #blogpost #everythingunderground #EUG

  • 21 Apr 2020 3:52 PM | Anonymous

    Join The EU Network, we Keeps It Moving!


    Strategic building and network interaction is vital!

    What Everything Underground can effectively do for your organization

    In today’s world, all successful businesses or organizations follow a strategic planning process designed to increase their market appeal and maximize their effectiveness.   Management and leadership use it to prepare effective plans that set smart future goals and objectives to maintain sustainable growth. 

    We believe that no matter how small the start or how big the dream a plan can be created your blueprint helps you motitask better. Organizations that invest on strategic planning reap such benefits as:

    •Avoiding wasting precious time and money on less important activities or projects, thus maximizing resources that can subsequently be utilized on other important projects

    •Understanding ever-changing market trends that could potentially impact the organization's future goals

    Opportunity to The Network-Retool under industry experts, financial advisors and strategist.

    Everything Underground (EU)  is a network marketing firm that over the past 20 years has specialized in acknowledging and highlighting personalities and events which celebrate and enhance Black excellence, both nationally and globally. Our members and sponsors come from communities, small businesses, education and the arts, and they join us in this effort.

    Our collaborative opportunities and ventures continue to expand as we add more members. Also, our capacity to circulate the Black dollar, as well as recognize Trailblazers and enhance technology, increases.

    EU has developed and continues to follow a specific strategic plan. We've found it an essential guide for not only our management, but our valuable members, employees, and other stakeholders. 

    We connect our members to opportunities. As a Black-owned and operated company, EU is passionate about supporting minority-owned businesses. We currently provide our services to authors, professionals, entrepreneurs, entertainers and non-profit events, and fully intend to expand our circle soon.


    EU's founder/CEO Lashell Daniels describes our platform in this manner. "It's a network of people who do their own thing.” EU's top priority remains assisting and supporting minority-owned businesses. Though the African-American community has over $1 trillion in buying power, that money does not circulate in their community.  That is something Daniels and EU wants to change. "What we want to do is create a platform where we can see and support each other's businesses," she adds.


    Another crucial thing for any individual, business or organization is networking  Establishing long-term and trusted relationships with the people you interact with and encounter on a daily basis,  whether in the workplace or at some event, is vital. However, it is not absolutely necessary to join a professional platform or attend specific events to create a strong network. Still, if you have the opportunity to join such a network EU is the best place. It's among the nation's most innovative and creative platforms.

      

    We're sure you've heard professionals around you claim that the most successful people in any field are those with the strongest connections in a personal or professional capacity. There is no doubt that if you invest resources in building trustworthy relationships, it pays off well in the future. Being connected to a strong network like EU will help develop and polish your skillset so you can stay ahead in your career or field. Moreover, you will gain access to useful resources needed to excel and expand your carrier or business.

     

    For a one time fee per year you can join the EU platform and gain access to many valuable services. These include updates about new members joining the network and podcasting opportunites.. In addition, EU offers business strategy plans,  social media marketing, brand awareness campaigns and event consulting.


    Plus, there's marketing and other  business tips, product placement in EU's online store, the opportunity to advertise & educational events , virtual consultations, and many more services as well as areas of expertise.


    "Wealth, like a tree, grows from a tiny seed." ---- George S. Clason.


    Let's get started!


    https://bit.ly/2RMfN7t

    https://www.youtube.com/watch?v=e0xhV4Ca2LU&list=UUBcA1PfeDCG3Ox80RCbSjGg&index=24



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