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  • 22 May 2021 2:56 PM | Anonymous
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    Mr. Ira Fowlkes MO Black Chamber of Commerce President: Welcome to Ferguson USA Hot Talk Radio 

    Mrs. Daniels tell us about EU?

    Lashell: Yeah, so actually I'm working for the state of Tennessee and I started getting all these ideas and dreams. And so, I would get newspapers and different things and cut out headlines and cut out images and layout, what I was seeing in my dreams. But I didn't have any idea as to what I wanted to do, with what I saw.  I just knew that I wanted to bring blacks together and in my dream, we where together, wealthy families, creating opportunities for lots of other people. It was so exciting to see and visualize such beaty and excellence.  Cause in life at that time, those views where completely blocked. I was going through a lot. You know when you finally get low enough, in life, when you find that without God, nothing is working? That is where I was. So, eventually, I get to the place, once I found that I could put everything underground online. I started going through newspapers, no one was on the internet back then. If they did have a website, you could simply reach out, so I started looking for black writers, looking for artistic people that would buy into the vision, the idea. So, I started sending out messages and asking, Hey, what if we had different focuses, each go into the community and come back to one platform. We’d showcase the best of the best within the culture. And so Mr. Ron in Nashville was a writer that responded and we came together with many others. And that's where we started. We was creating the  platform everything underground, but we called it urban flair back then.

    Mr. Ira: Okay, why did you call it Urban flair?

    Lashell: Well, you know, we thought back then we are all urban and we want to showcase black excellence flair.  EU, Everything Underground was a part of Urban Flair. And so Everything Underground focused more in those days on Hip-hop. EU kind of picked up speed in Nashville TN, quickly. Eventually, we were utilizing that name more and being pulled into opportunities by that name so the concept kind of rerouted itself through underground -hip-hop.

    Mr. Ira: Yes. And one of the things, you know, the Bible it tells you, if you have a vision, write it down and you followed those steps. You had a vision, just as you are saying, you had a dream visions and you wrote them down. And one of the hardest things in life to do is when you have a dream is to find somebody who agree with you, and you said you found Ron. How are you doing Ron?

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    Ron: Fine. Good afternoon, how are you doing?

    Mr. Ira: I am doing well. Yes, so you found Ron. And, Ron first of all, tell me about who Ron is. Tell me a little bit about yourself?

    Mr.. Ron: Thank you, thank you. But I've been in the media business for over four decades now. I've done newspaper work, I've done radio and TV work and magazine work. And the thing that I guess interested me the most about what Lashell’s idea was from the beginning was that, most of what I'd done is not been black owned and black operated. I've done some things black owned and black operated and I still do now, but the bulk of it has been with white-owned and white operated companies. So that was the thing that really fascinated me the most, was being able to work with the black operation. And then we just seem to kind of have chemistry and we've had it from the beginning and I guess we still have it now. So that was it.

    Mr. Ira: Well, I know for a fact okay, you will have a chemistry. Cause I mean, she called me -, you know, I got a phone call from her one day here in St Louis, the thing that I've been impressed the most of what you guys created is that -, you showed that blacks can work together. And not that by its across generations, by bringing generations together. EU events are always exciting high energy and respectful.  Are you with me on that?

    Dr. Ron: Certainly, yes. And that's one of the things that impressed me too, was the intergenerational ties and links. And that's something that we stress, is working across the generations and not letting that be a barrier to anybody.

    Mr. Ira: Mrs. Daniels when you first had your dream okay, you said that you want to kind of bring people together okay. You know, a lot of that people don't follow their dreams. When they have a dream, they sit back a lot of times, you know, and they sit on their dream, and they say, no I should have done that. But in this case, not only are you an innovative, for lack of better description, but you are also a mother and a wife also. So, you have a very, very beautiful young lady as your daughter. And I have to say this to you upfront, okay.

    Mr. Ira: I learned a bit about Dr. Adams, and now I got Dr. Adams, ready,  Welcome, Dr. Adams., Your mother talks about you all the time. All the time, okay. So now you got on your resume, you got MPH. What does that stand for?

    Tanisha : That stands for Master's in Public Health.

    Mr. Ira: Okay. You got MHS. What does that stand for?

    Tanisha: That’s for Master's in Health Sciences.

    Mr. IraAny we know that Dr. is a doctor, okay.

    Tanisha: Right.

    Mr. Ira: Well, you are at a real prestigious university in Tennessee, McHarry Medical School.  And from there I think you guys produced more black doctors in the whole country. Am I right?

    Yes: Yes, we produced most black doctors for America -.

    Mr. Ira: Say it again Tanisha, Cause really -. See, we are proud about young people when they can work with their parents cause sometimes that is kind of hard to do, you know?

    Tanisha: Yes, absolutely.

    Mr. Ira: Because she is driven, okay. Now also when did you decide that you wanted to be a doctor?

    Tanisha: Well, honestly it's been something from childhood that I think my mom kind of put in my head early, you know? Oh, you know, you're going to be a doctor and a lawyer. That was my thing. I was going to be a doctor and a lawyer, you know? And then when I got older, I'm like, lady, you have got to pick one, you know. But I mean, it has been done. But yeah, it was put in my head early. I really didn't even know the pathway to becoming a doctor and just do it one step at a time. You know, did the bachelor's degree and then I'm like, okay, what's next? And then I did the Masters, which was optional. And then, now I'm here. So yeah for me, honestly it was just along the pathway of after I got my Masters in Public Health.

    Mr. Ira: What school did you go to? What college?

    Tanisha: For undergrad, I went to Purdue University. That's where I graduated from.

    Mr. Ira: The boilermakers?

    Tanisha: Yeah, the boilermaker. Yes, that's where I went for undergrad. And then for grad school, I went to Tennessee State University, which is also an HBCU school here in Nashville, Tennessee. And then I got my Masters in Health Science here at Meharry Medical College

     And then I will be here for the MD. But yeah, so after I got my master's in public health, I was working as a biostatistician for the state of Tennessee.

    Mr. Ira: What is a biostatistician? And you have a  MD focus?  

    Tanisha:  A biostatistician basically crunches numbers for statistics, you know. We pushed out statistics for the state. This many kids pass T cap, this many kids didn't, you know, these kids in this zip code are failing, you know, those kinds of things every year. So, we worked a lot with this system called ACEs, which is Adverse childhood experiences. Which basically has determined that the biggest predictor of your health outcomes as an adult, is your childhood stresses. It's actually more predicted by the way you're treated in childhood, then by smoking and drinking combined, which is a big, big risk factor. We actually found that people that are abused as a child, that psychological stress that your body experiences, actually can predict the way that you are healthy or unhealthy as an adult more so than other risk factors. So that really got me interested in psychiatry. So that's what I'm mainly pursuing here at the Meharry medical college

    Mr. Ira:. What are your thoughts about the recent decision by the FDA administration to crack down on menthol cigarettes? So, what are your thoughts about that?

    Tanisha: Well, I mean, cigarettes are definitely something that lead to various negative health outcomes, so anything that's going to mitigate it is good to me and my opinion. Especially in the black community, cause, we have been very heavily targeted with menthol cigarettes and continues to be targeted with alcohol and different things of that nature. And I just think it's really funny because, you know, things like marijuana, you know, are considered highly illegal and very regulated and things of that nature. But as far as data, it doesn't show that it does anything even remotely close to what cigarettes and alcohol do. So, I definitely think it should be reversed, maybe not you know, legalized or something of that nature, but I think cigarettes should definitely be something that's more controlled. And I definitely think that, you know, it's definitely pushed out of our community as much as possible. And if you want to smoke cigarettes? You should go do that as an adult on your own intuition. Not because you were heavily influenced by, you know, media fuel board, availability. It shouldn't be that kind of determining factor of whether or not, you're abusing any of these substances. So, I mean yeah, I'm in full support of that.

    Mr. Ira: Okay. Right now you are in your third year in Meharry. So how long will it be before you leave there?

    Tanisha: One more year and some change. I'm in my third year, so yeah, I working hard to finish my third year and my fourth year and then I am done.

    Mr. Ira: And then you have an idea when and where you are going to practice and where you want to go or you're just going to roll the dice?

    Tanisha So, you kind of have to roll the dice after medical school. Because you will enter into what is called a match program, where they basically match you with a program that likes you and that you like. So sometimes you can get your number one choice, and choose where you're going to be and sometimes you don't.

    Mr. Ira: So now let me ask you a question Dr. Adams. What are your thoughts about Everything Underground?

    Tanisha: Of course, I'm a hundred percent about Everything Underground. I think it's a beautiful concept, as for what it does for me I feel like everything underground makes it okay to be unapologetically,in support of black people. Cause everything in this country is built for the majority, we are the minority, in this country. Nothing here really is built for us,  I think, for the most part, they feel like “we can join in if we want”, you know, a open invitation from the majority, right? And everything underground is all about making situations that are -, for and if someone in the majority want to join in, then you're welcome, you know. It's kind of the reverse concept. Everything is like, you're welcome to join in with us. Like this is for us, our people. So, I just feel like it makes everything just, okay to be unapologetic about what you are doing and who you're doing it for. I want to do psychiatry for African-Americans or people of African descent and the different traumas that we faced So that is my thoughts on Everything Underground and how it has influenced me.

    Mr. Ira:. It's so nice to hear of a young person giving their opinion, okay, about something like this. Ron, so what are your thoughts about what Dr. Adams, just said?

    Dr. Ron: Well, I mean, that's reinforcing what we’ve always tried to do; which is, we look for and seek out and try to highlight things that are happening in various black communities nationwide that are positive. Because there's a lot of positive stuff happening. You would not necessarily know that if you're only a yardstick or what's on the news or what's in some certain publications, but there are a lot of good things happening. And that's one of the things that we tried to do, is we try to find those young through old and let people know that things are happening. Because they can inspire others to want to do the same thing.

    Mr. Ira: Yeah. I think one of the things, okay, we miss is, doing things for the family, doing things out of love. So, I’m going to use your title from the everything Underground blog, checking in on the media. What is that state black publication newspapers?

    Ferguson USA Hot Talk Radio with Mr. Ira Fowles MO Black Chamber of Commerce President

    Dr. Ron Wynn, Checkin’  In On The Media
    EU/ Chief Executive Editor

    One of the good things is that the vast majority of black newspapers in part, because they're not corporate, have been able to find ways to keep going. For instance, I am an editor with the largest black newspaper in the state of Tennessee, Tennessee Tribune and it's been individually owned for almost 30 years. And the pandemic did have a negative impact in it. We lost advertisers, but we were able to keep on going and find ways to keep publishing. And we never missed an issue yet, despite all the things that have happened. So, yeah. And that's true across the country, that many of the black newspapers are still going in spite of the loss of advertising, in spite of -, and a loss of subscribers. Because COVID-19 has a disproportionate impact in the black community in terms of deaths, in terms of people affected. But yet, we've been able to -, and when I say we, black publications have been able to continue to publish and to keep going. So that's one of the things that we want to stress is that in spite of all the negative things that have happened, there are still success stories out there.

    Ferguson USA Hot Talk Radio with Mr. Ira Fowles MO Black Chamber of Commerce President

    Mr. Ira: Well, one thing I love a lot of black newspapers, you know, have found online publishing. But I think in your case, you guys have continued to put up a hard copy out, you guys on a weekly basis, right?

    Dr. Ron: That's correct. But we also do the online too. I mean, you've got to have an online presence these days, but yeah, we do still have the hardcopy. And I mean, I'm a hard copy person myself. I mean, I still find newspapers on the newsstand and sometimes it's kind of funny. It's like I've had people tell me, well, I can tell you an old man, because you are the only person in this restaurant that's got a newspaper.

    Mr. Ira: Every day, you know, my wife she’s been watching I'd actually have a paper, where I can stop where I wanted to stop at, and go pick it up and start at the same spot, rather than go look for something else on the internet, okay, I’m old school of the old school. I mean the old man or whether you want to call us, okay. But reading the paper is the best way for you to educate yourself and not get distracted online, or you got to find what you're looking for online.

    Dr. Ron: That's right, that's right. Yeah. And the other thing too, about just the hard copy is, that's really how I learned to read and write. In large part was the newspapers. My parents were both teachers and they had me reading the newspapers when I was very young. And the first job I ever had, they used to call them paper boys. They don't call them that anymore now they are newspaper vendors. But I was the paper boy when I was 11 years old. And that was the thing that really got me interested as well in writing for a living, was getting involved in newspapers at such an early age.

    Mr. Ira: You know, one of the things, this is a nice for me to pull out And then this pandemic had exposed a lot of ways to do things that wouldn’t have been done before. Right Dr. Adams?

    Tanisha: Yes, definitely. Everything has been completely transformed because, you know, with COVID -, everybody's online and everybody is on zoom, you know. -. And I mean for our generation, it's definitely more of a funny story to hear about Newspapers. We don't have that same connection with the papers, you know, as the older generation. So, I can definitely see many benefits to have both.

    Mr. Ira: Again Mrs Daniels. You were a visionary, okay? In creating Everything Underground. The whole understanding and constant evolution of your online presence -. And starting this journey right from Nashville Tn. You,  know, people think Nashville is only a country music town. It is actually more than that. You’ve put some amazing people in rooms together. One was Dr. Bobby Jones, who has a gospel show that has been on air at least 30 years. At least, I'm not exactly sure -, I don't want to take anything away. But that is a platform for black entertainers, to come to Nashville, I should say. And he highlights unknown people, and that's what you -, in the trailblazer awards you highlight people that people didn’t even know what they were about. These are people that you don’t hear about all the time, but people making the neighborhood better, making the neighborhood run, but nobody knows about their work, along side some who are well known.

    Lashell: Absolutely. We highlighted Mr. Dr. Ron, on the same ticket with Dr. Bobby Jones, many know Dr. Bobby Jones but I doubt they know how accomplished Dr. Jones is, considered a child prodigy his accolades are too long for this segment. At the same time, the entire 2015 Trailblazer class are well-accomplished people who are still creating platforms to support the culture. including Mr. Ron who has not only given so much to EU , and other  newspaper publications he also continues to write and contribute to the positive narratives being pushed in today’s black media

    Mr. Ira: But I will say one thing okay. That as I reflect on the time that I've known you that you've been constantly changing with the climate and doing things that affect your people in a positive way, in creating positive initiatives. And another thing we haven’t talked about is Boss Up. Tell us a little bit about that?

    Lashell: Boss up is a business and entertainment conference, EU utilizes its network of professionals to move in position as teachers and leaders within the conference. So, for example, if someone is an expert in opening schools, then that person could be a workshop presenter at the conference. And what we want to do is inform our youth, how they can connect with those people who are doing what they would like to do and how these people connected can help them through their experiences by example, share resources and plan to empower their life.. A lot of us use business coaches, attorneys, or other advisors, to help us with projects. I sure do, so it’s a training ground for any professionals who want to maximize their networking dollars. So, Boss Up, by, Investing In Yourself with a membership. That membership gets you an invite to the events we create and the connections you need.

    Mr. Ira: Tanisha what are your thoughts on Boss Up?

    Tanisha: I think of it literally as the name, as bossing up. Like it allows different networking opportunities to take you, and whatever you're doing to the next level. You know, those different connections that you need, you make -. And then also it has a big educational platform to it; seminars and project for the sharing, you know. People that are trailblazers -, sharing how they got to this point, how you can get to this point, what kind of resources they used, what kind of things they had to learn first. And then people just really taking notes and trying to get to that next level in their own fields (minds).

    Mr. Ira: Well, I have asked this question of you Dr. Adams. How do you feel about the thing that your mother has done and since you have had a bird’s eye view okay? To see what she's been doing through some of the hard times. What are your thoughts about your mother and her accomplishments right now?.

    Tanisha: Well, I think it just shows that she's definitely relentless, I think it's like the embodiment of what it means to actually have a passion, you know. The type of stuff that she thinks, is a good idea, and you know, she's going to do it. It's something that's within her heart, it is in her heartbeat. Like she wakes up every day and she's like, Oh, you know, what can I do to help the black agenda. Oh, we can meet together with this group. But then she really just wants to bring that unity that she's fighting for. It's a lifestyle. I think that's what she's represented, for over 20 years.. Regardless of the ups and downs, regardless of, whatever the net income is that year doesn't matter to her, you know. It's really about what can I do to bring my people together? What can I do to help this gap that I see, you know? I feel like she does see in a unique perspective and that's what passion is all about. Like, you're supposed to be able to see your purpose and your purpose is a unique perspective on a problem,. So I feel like that's what she represents. And that's what I think about her journey.

    Mr. Ira: Okay. Well, , I'm not sure you got knowledge on this. But , I’m interested to hear your thoughts on, some of our community leaders who recently said, they didn’t see racism in America. What is your thought about a comment like that?

    Tanisha: Honestly, I just think that Racism has definitely changed its face, you know. But that's all it has pretty much done -.

    Mr. Ira: I like the words you used . Why did you just say that it has changed its face?

    Tanisha: It has changed it’s face, right?  So no, we're not seeing, people being outright lynched and left hanging on streets and people being called the “N” word, you know, as much as we had seen it in the past. But we are seeing mass incarceration, we are seeing people that have denied access to healthcare, different access to lawyers to be able to defend themselves, different access to, education. So I mean, it's definitely just a different brand of racism. And I think that is why I'm so interested in psychiatry because I think people underestimate the power of the mindset when it comes to that concept of racism. Racism is not about those racist actions, it's about a mindset. It's about mental slavery. It's about us being able to actually break those chains and those chains can't be just truly passed down. Like if your parents don't have that mindset to give to you, because they were a victim of slavery 500 years ago and still haven't been able to break that generational curse. Then you're still a direct Protestant of slavery and racism. You know what I mean? So I think that's like what my mom and my dad were able to give me. And it's basically a mindset, you know? So that's what I think of that comment. It's not just about being called the N word or, you know, or any one issue. For example, the jail system, it's like, what's in jail? What are they doing in jail? They're breaking you down mentally. They're putting you in isolation. You're literally going crazy. Or you're literally in a situation where whatever you do, mentally, you're still chained. Do you know what I mean? So, it's really about the people that do come out of jail and they are able to be successful is because they were able to break free mentally, not necessarily getting out of jail in six months or six years. When is a person able to take off the mental chains that are put on consciously through systems and unconsciously through experiences.? You know, so -.

    Mr. Ira: Well Daniels let me ask you a question, Around the country, people are chanting defund the police. How will that work?

    Tanisha:. I definitely feel like the police department and even the whole incarceration system needs to be revamped. It's a private industry where they really treat people very, very poorly. And these groups, you know, often have, mental health deficits, as well as physical health deficits. So as for the entire system, I think it needs to be revamped, needs to be rebuilt. I definitely agree with that stance. I think that the conversation has  to be transcended in what people actually mean when they say, “defund the police”. Doesn't mean we won't have a system in place where people can call someone to seek justice. The police in most States take in so much money and that money goes into buying Hummer tanks or buying new war weapons. Do you see the police officers driving around in old cars?. They're spending the money on things that could be better spent on preventing people from actually going into the system, on education, on healthcare, on different things. We just don't need to spend so much money on that area. You know, we do need policing, but we need quality policing. We need diverse policing and we need well-trained police officers. And then not only that, we need money to decrease interaction with the police. We won’t need as many police officers if we could get these kids some opportunity and education. People could break those mental chains that people are facing. So It’s not so much about “defunding the police” as it is to shift in what’s funded.

    Mr. Ira: Dr. Ron do you hear what Doctor Adams is saying here as a man of color, you know, What are your thoughts?

    Mr.. Ron: Well, let me address that in two ways. In terms of part of what you were saying, about “defunding the police”? What they're really talking about is reprioritizing the way that you look at exactly how the resources are being used. That's much more the case. I mean, some folks have hopped up on defunding the police, and they say, you want to abolish the police. No, people don't want to abolish the police. But what they want to abolish, they do want to abolish police misconduct, okay. That's what people want to abolish. I mean, there's nobody that thinks that doesn't think that there's no need to have police, that there's no need for a judicial system, but you want to have a judicial system that’s fair. And it really is about justice and not just about incarceration. One of the things that America has always thought mistakenly is that incarceration solves crime. No, it doesn’t. All it does is it locks people up, but it doesn't solve the root causes of the crime. Because the root cause of the crime is very much connected to poverty and inequality. That's where a lot of the crime comes from. So if you don't address those things, then you can have a zillion police, which you are still going to have a lot of crime. Now, as far as the other part of your question about how everything underground is moving.  I think what we've done and what we continue to try to do is you try to point to ways that people in their own communities can come together and help themselves. And also, at the same time can encourage others to get involved. Because you can't change things if you don't get involved. I mean, you have to get involved at the core level. And that's one of the things that we stress. And we try to cite people who are doing things that have not been recognized by the larger society but who are doing very important things.

    Mr. Ira: Well, I want to say you don’t get respected in your own community, you know what I mean? Even in the Bible, you know, Christ Himself could do no good thing in his hometown. Most people, you know, when your come back home, you are just a normal person. So Mrs. Daniels, Everything Underground has created a model, okay? For, bringing the young together, old together, in between people together, you know, and we're together as a team, as a family that we've been trying to create a family in the black community for a long time. Last remarks?

    Lashell: yes sir. Thank you so much Mr. Ira, again, for everything and for being a great mentor and spiritual father to me, and best friend to EU. we just ask people to go to and consider your membership and investment in yourself and a invest in the circulation of the black dollar.

  • 14 Nov 2020 6:55 PM | Anonymous

    Don't let your business die! Do something!  Discover your marketing potential Register Here for a FREE strategy consult with  Lashell Daniels

    Top 10 Marketing tips!

    1. Create a great offer. Coming up with a compelling offer could be the secret to this year’s success. 

    2.  Leverage the platforms that matter.  Think about all of the ways people can find and communicate with you online. 

    3 . Encourage new customers and prospects to join your email list  so you can continue to influence them year-round. 

    4.  Offer a coupon. The key to a great offer is that it’s compelling enough to get people to act. You can add a coupon to any email and let customers redeem in-store or online.

    5. Plan an online  event. Hosting a online event is the perfect way to thank customers for their continued support. It’s also a great opportunity to interact with your audience face to-face. 

    6. .Run a contest. Come up with a prize that your customers will love, and encourage them to enter by providing their email address.

    7. Send a thank you email or offer something of promotional value by snail mail.

    8.. Update and engage on social media. Update your profile information to include your hours. Share helpful, valuable information that keeps you top-of-mind.

    9. Create a blog  and share your blog to all social media platforms..

    Discover your marketing potential Register Here for a complimentary strategic marketing consult with Founder/Publisher Lashell Daniels

  • 26 Aug 2020 8:19 AM | Anonymous

    We're seeking your suggestions and input regarding The Trailblazer Award nominees. The Awards were created to honor and recognize overlooked and undervalued individuals who've made great contributions to their communities for many years, and have reaffirmed through their perseverance and dedication Everything Underground's mission of uplift and empowerment.

    1.Broadcasting and Excellence in Media Award-We originally created the Trailblazing Broadcasting Award to honor excellence principally in radio and television broadcasting. But we've now expanded it to include online media. This should be someone whose example and contributions have paved the way for others. Nominees can be anchors, disc jockeys, producers, writers, directors, even technical people. Their impact should extend not just locally or regionally, but nationally and/or globally,

    2. Excellence in Gospel Award-This is designed to highlight groundbreaking and visionary achievements by songwriters, publishers, performers, labels, writers or producers in the various fields of spiritual and inspirational music. The nominations can also include arrangers, composers and orchestrators, as well as choral directors.

    3. Impact Award-This award honors the broad scope of a career, and can spotlight either individuals, businesses or teams. But the key is to recognize those who've made extensive and comprehensive impact within the culture, and helped discover and foster greatness in others. 

    4. Pioneering and Excellence in Art Award - A specialty award that highlights the specific fields of art and illustration. We're focusing on those who have made major achievements as art directors, graphic designers, photographers, illustrators, artists, directors, or producers. It also recognizes film creators and/or institutions whose works have been particularly inspirational and motivational.

    5. Strategic Investment Award - This award recognizes an individual or family whose track record of exceptional generosity and direct financial support has resulted in significant fiscal benefit to the community. They will have consistently demonstrated outstanding civic and charitable responsibility, and a willingness to give without hesitation that has encouraged others to take philanthropic leadership roles on a community, national and/or international level.

    6 Entrepreneurship Award - We honor  entrepreneurs and companies whose visionary ideas have proven extremely influential, and also have created and/or marketed innovative products or services. These award winners have used their strong leadership skills to inspire others.  

    7. Fashion Award - These are trend setters, individuals and/or companies who are always ahead of the curve in terms of creativity and craftsmanship. They consistently demonstrate boldness and futuristic thinking through their creations, providing the fashion world with stylistic elegance and excellence. 

    8. Community Activism Award- This honor recognizes and celebrates people the late John Lewis would say always got in "good trouble." They are change agents, folks whose work paved the way to greater social and economic justice for underserved communities. This is someone with a deep passion and desire to combat injustice, and has dedicated their life to improving the conditions of others through collaborative action.

    9. Child Prodigy Awards - We seek to recognize and honor excellence in children. We are spotlighting youngsters under the age of ten who produce meaningful output in any area in such a fashion that its quality is identical to that of an adult.

    10. Hip-Hop Excellence and Impact Award - This celebrates a special person in the field of Hip-Hop who has made an exceptional contribution to the genre. The honoree will be someone who's demonstrated extraordinary leadership and exemplary achievement while also expanding opportunities for others. 

    11. The Rehabilitation and Transformation Award - Here's a person who's overcome incarceration, and not only successfully returned to society, but made a positive contribution to it. It's someone whose example exemplifies commitment, fortitude and Trailblazing. The recipient can be any age. 

      12. Icon Award -  Our career lifetime achievement award, celebrating vital contributions made across multiple industries. This is Everything Underground's most prestigious individual Trailblazer honor. The winner will have been a prominent Trailblazer over multiple decades.    

    13. Corporate Responsibility Award- The night's biggest organizational award. It is designed to honor a corporation that does much more than merely make money off the Black community, devoting an equal amount of time and commitment to providing opportunities and services for neighborhood residents. 

    14. People's Choice Award -This is a new and special Trailblazer Award. It's a category designed to honor ambassadors, activists, and pioneers who do vital and valuable work in helping preserve and publicize cultural exploits and achievements. We want to spotlight folks whose efforts on behalf of others previously have not been properly recognized or acknowledged. They are folks you in the community decide others should know and honor. 

  • 19 Aug 2020 10:58 AM | Anonymous

    Everything Underground's diverse nationwide group of organizations is now offering its exclusive services to black entertainment businesses. "We build our membership benefits to support rising talent" 

    We are passionate about what we do for you! Your success is our number one goal. We create platforms to help you meet influencers and grow your wealth.

    My name is Lashell Daniels, and my passion is to help black agencies create partnerships and calaborations in  a effort to help circulate the black dollar.

    Do you have some marketing questions that I can answer?  Fill out this quick survey and receive a Free strategy appointment Register Here

    1.We'll have our first strategic meeting.

    2, Take the ideas and add them to your plan.

    3. Update your team.


    ✓ Sell your product in our store  - online and offline

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    Founder/Publisher Lashell Daniels

  • 19 Aug 2020 10:47 AM | Anonymous

     I had a dream, it was a coordinated, multi-generational, coalition working towards the same goals of community uplift and empowerment.

    This dream is the driving forces behind Everything Underground.

    Our goal is see Black wealth utilized on behalf of Black people, We believe that anything is possible for people of good will and faith who work together towards a common goal.

    Time has come for many to speak out against systemic racism and institutional police misconduct. And while protest is vital and necessary, it does not provide the basis for community empowerment and uplift.

    That comes from economic growth and stability, successful businesses and organizations that in turn provide jobs and help grow wealth that can be circulated throughout our communities rather than flowing out to others.

    Everything Underground remains committed to self-empowerment,  We continue to strive every day working to make our next time together something you greatly value.

    Join Here

    Lashell Daniels

  • 26 Jun 2020 9:52 AM | Ron Wynn (Administrator)

    Welcome to the EU Report for the two-week period from June 12-26. It is a little over one month since the horrific murder of George Floyd and people all across this nation have united to protest against systemic racism, economic inequality and police misconduct.

    Corporations are pledging millions of dollars to various anti-racism efforts, bigots are being identified and fired, and brutal police have been terminated and indicted in Minneapolis and Atlanta.

    Though much work remains to be done and there's still enormous changes that need to be enacted, there's the sense that for now at least many in positions of power in this society recognize the great mess and disparity 400 years of injustice has created.

    Sadly, there's an administration in power that's not just resistant to change, but is banking its re-election efforts on appealing to the same old racist attitudes and behavior that have resulted in America being where it is today.

    Fortunately, there are now more and more people not only opposed to it, but willing to openly fight to see a new day. Everything Underground remains committed to chronicling what's happening on a daily basis, both the triumphs and the setbacks, the positive achievements and the negative realities that still exist.

    We urge anyone who hasn't yet joined our national network of organizations and individuals to please do so now and support our mission of empowerment and uplift. For membership details or more information please contact us at

    Here are the Top 5 stories:

    1. A Black-owned charter yacht business is launched by an HBCU alum.

    2. Master P's rice company opens doors for other truly owned Black food businesses.

    3. Black entrepreneurs buy city blocks to pave the way for Black-owned businesses.

    4. Bermuda gets its first Black Woman Governor.

    5. A self-taught suit designer travels the world to custom fit his clients.

  • 12 Jun 2020 2:55 PM | Ron Wynn (Administrator)

    Welcome to the EU Report for the week of June 5 - June 12. This is a pivotal time in America with protests continuing and the demand for police reform, social justice and a major expansion of economic opportunity at a peak.

    Companies across the nation are pledging millions of dollars in support to various Black businesses and vital causes, while those who openly espouse racism and hatred are being toppled from jobs and supervisory positions on a daily basis.

    No one should be fooled into thinking any of this means the end of systemic racism has arrived. It took centuries for things to get in their current condition, and while any positive changes and events are welcome, there's still a long, hard road ahead before this nation truly becomes in reality what it claims to be on paper.

    Towards that end, Everything Underground continues to update and inform about both important things happening in business, commerce and the economy regarding Black operations and outlets, as well as the ongoing battle against social inequity and economic disparity.

    The time is ideal for anyone who hasn't joined our national network of organizations and individuals to do so, and take advantage of the array of resources and knowledge at our disposal.

    We also urge you to regularly visit our Facebook page and blog for all the latest news and information. For membership details and updates on upcoming events visit

    Here are our top five stories this week:

    1. A Nashville senior wins $20,000 on the Ellen Show.

    2. Lowe's allocates $25 million to aid Black businesses.

    3. Eight teen girls in Nashville organize a protest march that attracts more than 10,000 participants.

    4. A list of Black-owned alternative locations to Starbucks.

    5. A surge in interest and profits for Black owned businesses.

  • 05 Jun 2020 4:21 PM | Ron Wynn (Administrator)

    Welcome to the return of the EU Report. Starting this month, we'll return to doing weekly updates. This last week has been a turbulent, yet rousing one, with marches and protests not just nationwide, but around the globe. Yes, some were marred by violence, but the overwhelming majority were peaceful, and all of them highlighted the rage resonating in Black communities over the long unresolved issue of police brutality.

    These marches were also distinguished by the participation of young people, and folks of multiple races and ages. But police misconduct and brutality is only one aspect of the systemic racism and economic inequality that's plagued this nation since its inception, an kept Blacks and other people of color from experiencing genuine opportunity and freedom.

    Here at EU we are carefully balancing things on our Facebook page between stories about economic victory and social injustice. We cannot separate the two. We need justice and economic opportunity, and we salute those who continue to fight for both, as well as those who manage to succeed in spite of the many obstacles placed in their path.

    As always, we invite those who haven't yet joined our national network of organizations and individuals to do so, and take advantage of the expertise and services we offer. For more information about upcoming events or membership details contact us at

    These are our top 5 stories for week of May 30 - June 5.

    1. Four officers identified in George Floyd murder.

    2. Former defense secretary attacks Trump.

    3. Verizon commits $10 million to assist organizations involved in social justice efforts.

    4. An Alabama man is serving life sentence for crime of stealing $9.

    5. Minnesota upgrades charges against former officers in the Floyd case.

  • 13 May 2020 6:18 PM | Anonymous

    As the world is reacting to the COVID-19 pandemic, it is necessary to understand how to build your immune system since there are no known vaccines or treatments yet for the infection. One of the best things to do in boosting the function of the immune system during this pandemic period.

    The CDC has also emphasized the fact that healthy diets can boost our immune system and this can be really helpful against the COVID-19 infection. Therefore, it is important for you to know some of the foods that can improve the function of your immune system.

    Citrus fruits are one of the foods widely recognized for boosting the immune system, these fruits contain vitamin C, which is an essential micronutrient. Vitamin C supports the immune system and it makes cells perform their functions properly. Examples of citrus fruits which are good sources of vitamin C include fruits such as lemons, tangerines, oranges, grapefruits, and limes.

    The most vital activity of vitamin C in supporting the immune system is its activity in increasing the number of white blood cells which are the cells that fight infections. White blood cells are important to us because they also protect our bodies against infection. Additionally, vitamin C is active in the treatment and prevention of respiratory and systemic infections.

    Because your body is not capable of producing and storing vitamin C on its own, it is essential to eat rich sources of vitamin C regularly during this COVID-19 pandemic period. However, it is important to take vitamin C foods, particularly when you are feeling sick and when you the level of vitamin C in your body system is low.

    Other foods that can help your body during this COVID-19 pandemic period include garlic, almonds, and pomegranates. Almonds also contain vitamin C and vitamin E which a powerful antioxidant, which also supports the immune system. Garlic also contains components that enhance the function of the immune system and it can be added to most meals. Pomegranates have good antiviral properties and it can also boost the function of your immune system.

  • 05 May 2020 12:46 PM | Anonymous

    Everything Underground (EU) is a network marketing firm that over the past 20 years has specialized in acknowledging and highlighting personalities and events which celebrate and enhance Black excellence, both nationally and globally.

    Our members and sponsors come from communities, small businesses, education and the arts, and they join us in this effort.

    •Opportunity to The Network-Retool under industry experts, financial advisors and strategist. (qualifying factors, levels)

    "Wealth, like a tree, grows from a tiny seed." ---- George S. Clason.

    Plant one of your seeds at everything underground, The FUBU Platform since 2002!

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